At Genuine Health we take what we do – providing you with Natural Supplements that you can be passionate about – very seriously. Delivering on this each and every day is important to us, and the most gratifying part of our work is hearing how we have changed your lives – daily.
With the Natural Health Industry growing every day, filling shelves with a variety of products, people naturally want to know what they are spending their money on, and more importantly, putting it in their bodies! We want you to know that you can be confident in choosing our products – with the confidence that each and every one is natural, safe, and effective!
Q: With all of the competing products in the marketplace, with varying levels of quality, how I can trust what is on your label?
A: Genuine Health is proud to stand behind the quality of our product each and every day. Creating products that work, not just ones that say they work, is the foundation of our company; it is the reason that greens+ – our flagship product – has been around for over 20 years and counting, standing the test of time. A claim to fame that we wear proud. In fact, greens+ alone has 9 research studies proving its efficacy.
We believe that for a product to work and do what it says on the label, this starts right from formulation. Taking the time to formulate a product with thought and with scientifically proven research is the first step for us. Our team of experts can spend years formulating our products to ensure that it is done right. The next critical step to make sure that the product inside does what it says on the label, is the quality of ingredients that you put in. The old adage you get what you pay for is very appropriate. That is why we ensure that we are buying the best quality of ACTIVE ingredients so that when you take them home, our products will work. Ingredients like standardized extracts NOT ground up herb powders. And ingredients that are rich in nutrients like Atlantic Dulse NOT Broccoli and Kale powder. We want you to pick up your supplements, read labels and question what’s inside, because we have done our work to ensure that we meet your needs and our standards. Click here for tips on how to read a superfood label.
Q: What about testing?
A: So let’s talk testing. One of our favourite subjects – because we do a lot of it. Our testing process begins before we buy the ingredients for a product. When evaluating which ingredients will make the cut, we test for the active components to ensure they are there. We continue to test throughout the manufacturing processes including the final product. These tests vary by product type but for example include looking for the active markers that make the products work, ensuring an absence of contaminants and/or allergens and confirming nutrient requirements such as the amount of protein in each batch is consistent with what is on the label. We also 3rd party verify our products including using IFOS Consumer Reports for our fish oils. Moreover, we have more than 20 scientific studies on our finished products further proving through results that what we do at Genuine Health is working. That is taking the time to formulate properly, including ACTIVE quality ingredients, testing for those active ingredients as well the absence of contaminants, GMOs and common allergens, does indeed provide you with a product that does what it says it does. Click here to view our 20+ research studies.
Q: How do I know that the amount of protein I am getting with a Genuine Health product is what is says it is on the label?
A: You know because we know. We test every protein batch before it is released to ensure the label protein claim. All our testing is performed at third party laboratories using approved methods, vetted worldwide. Each of our protein products is tested to ensure label protein claim using the globally recognized test methods for determining protein content: the AOAC Dumas method or the Kjeldahl method.
Q: I have heard that safety is very important with fish oils. What tests do you carry out on fish oils?
A: Our fish oils are tested for a variety of contaminants including PCBs, and oxidation levels (rancidity) before sale. In addition to these standard quantification tests, each product is also tested for microbial and chemical contaminants such as heavy metals, pesticides and solvents, using methods recognized by a variety of global authorities including the United States Pharmacopoeia (USP), the Association of Analytical Communities (AOAC), and Health Canada.